For this project, I designed a full promotional campaign for Louis Vuitton’s Seasonal Off Sale, creating a cohesive set of digital assets including homepage banners, social media graphics, and an email newsletter. The visual direction embraces Louis Vuitton’s sophisticated brand identity while adding bold, modern sale-driven typography to create urgency and elegance simultaneously.
Each banner uses luxury-focused minimalism, pairing product photography with high-contrast type, oversized numerals, and soft gray backdrops that keep the spotlight on the handbags. I incorporated subtle layering—including faint LV wordmarks in the background—to add depth without distracting from the central message. The color palette remains true to the brand: deep blacks, slate grays, refined blues, and rich burgundy accents for callouts and discount percentages.
The email newsletter extends the campaign with a clean editorial layout, crisp product imagery, and clear CTAs. Sections are structured using strong hierarchy and consistent spacing to guide the viewer from the main offer to product highlights and the exclusive pet collection—balancing luxury branding with a straightforward shopping flow.
