This project is a creative brand extension concept for Faygo, imagining a new sub-brand called FizzTopia designed to appeal to a younger, trend-driven audience. The visual direction takes Faygo’s playful legacy and reimagines it through a modern, cosmic aesthetic—bright gradients, bold typography, and space-themed illustrations.
The brand extension includes a full suite of digital, packaging, and merchandise assets:
App Design: I designed mobile screens for a launch announcement, product browsing, and brand storytelling. The app uses animated space elements, vibrant color transitions, and clean UI layouts to match the energetic feel of the soda line.
Merchandise: Apparel, accessories, and branded goods were developed to expand the brand beyond beverages. Items like hoodies, hats, and tote bags feature the FizzTopia logo and character illustrations, reinforcing the playful, collectible aspect of the extension.
Can & Label Design: I created full 12oz can designs for flavors such as Grape Glow and Strawberry Blast, incorporating fruity illustrations, space motifs, and a strong branded hierarchy. Each label includes nutrition panels, flavor copywriting, and custom backgrounds that give the cans strong shelf appeal.