For this project, I designed a high-impact rack card for Ober Mountain, a popular adventure and outdoor attraction in Gatlinburg, Tennessee. The goal was to create a visually engaging print piece that captured the excitement of the brand while clearly communicating pass options and pricing.
Working with recreated graphic elements inspired by the company’s existing visual style, I developed a cohesive illustration-driven design that highlights Ober Mountain’s winter activities and signature experiences. Dynamic character graphics, bold colors, and motion-focused layouts were used to grab consumer attention quickly—especially in busy tourist environments where rack cards compete visually.
The final design balances strong branding, clear hierarchy, and eye-catching outdoor illustrations, making it easy for guests to understand their adventure pass options at a glance.