For Waffle & Sips, I created a completely from the ground up — including the logo, color palette, typography, and custom character illustrations. The goal was to build a playful, retro-inspired brand that feels friendly, fun, and instantly recognizable.
The menu design uses a clean grid layout and bold hierarchy to keep the locally sourced menu items easy to navigate, while the green-and-white check pattern and hand-drawn characters bring energy and personality to the piece.
After completing the menu, I expanded the branding into a full vehicle wrap, adapting the illustrations and color blocking for maximum visibility and brand consistency. This extension showcases how the identity scales effectively across both print and large-format applications.
