For this project, I designed a full newsletter mailer for the World Wildlife Fund, focusing on clear communication, strong visual hierarchy, and an environmentally inspired aesthetic. The layout blends photography, iconography, and structured text to highlight WWF’s mission, impact, conservation goals, and donation initiatives.
The design uses earthy tones, topographic textures, and wildlife imagery to create an engaging print piece that feels consistent with WWF’s brand. Each section is organized to guide the reader through key information, ending with a call-to-action and mailing panel formatted for postal distribution. This project demonstrates my ability to balance storytelling, branding, and functional print design.
