For this project, I completed a full redesign of the DOT Cleaner corporate identity system, refreshing the brand with a modern, cohesive, and more professional visual direction. The new look centers around an updated circular logo mark paired with a bold navy and orange color palette, creating stronger brand recognition and a cleaner, more contemporary feel.
The redesign includes updated customer forms, product sheets, instructional inserts, business cards, envelopes, and a presentation folder. Each piece was rebuilt with consistent typography, a structured grid system, and custom icon-based background patterns that help unify the entire collection. The result is a polished identity package that elevates the brand, improves readability, and brings all materials into one cohesive visual system.